StyleSpotter

We want to provide a one-stop shopping experience for savvy online shoppers and keep them engaged by offering unique experiences.

We interviewed some fashion bloggers to get a general idea of shopping online and what they expect from a shopping app.

We looked at some competitors and learned how their products work and their features.

Sketches and wireframes exploring navigation, filters, and shopping flows.

The challenge was keeping users engaged and coming back to the app. We need to provide services that other competitors don't have. After research, we decided to focus on three aspects:

• Powerful, consistent, and easy to use filters
• Easy access to deals and coupons
• Personalized styles and collections

Consistency is critical for cohesive experiences across devices. I used consistent colors, icons, and indicators across all platforms.

Refinements based on user feedback across web and mobile.