Approv

Loan application is a long and tedious process. Our mission is to streamline the process and provide users with a simple, reliable, trustworthy platform.

We interviewed some potential users and learned their pain points in the general pre-approval process. Based on the learnings, I created user flows for different tasks.

I worked with developers to define the structure of the features we offered.

We looked at some competitors and learned how their products work and their features.

• Present dense mortgage data — rates, costs, and loan terms — without overwhelming users.
• Simplify a long, multi-step pre-approval process into clear, guided steps.
• Design rate exploration and comparisons for both iOS and desktop.

Designs and prototypes are done in Figma. View prototype

After assessing technical efforts and business goals, we decided to focus on three aspects:

• Create an easy-to-follow process to help users get pre-approval.
• Provide relevant market information with dynamic data visualization for users to get more insights.
• Embed various ways for users to get the support they needed at any time.