Liberty Commercial Credit

Branding + Visual Design

Liberty Commercial Credit is a small loan company targeting small business owners who need cash flow. The website is a marketing tool for the company to get leads.


Liberty Commercial Credit, LLC. View website


The goal is to create a trustworthy brand, emphasize quick turnaround, and ultimately increase loan applications.


  • The information needs to be presented in an easy way to scan and digest.
  • Convince and attract target audiences to sign up for a loan.
  • Solutions

  • Created a brand identity that conveys the company's service and features.
  • Broke down big chunks of information into bullet points
  • Used visual elements like icons, comparison tables to break up the heavy text.
  • Provided accessible forms with useful defaults.
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