Hello, I'm Iris

Product designer.
Systems thinker.
I simplify complexity —
less UI, more clarity.
In an AI-driven world, I design
for human experience.
12 years in product design · 2 iconic companies · ∞ data-backed decisions

Work that
made an impact

Zillow
Builder Portal
A customer portal for homebuilders to add and manage construction inventory — faster, clearer, and consistent at scale.
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Builder Portal
Zillow
Builder Dashboard
Reporting dashboard for homebuilders and account managers to view and download data.
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Builder Dashboard
Meta
Reels In-Stream Ads
Improving ad experience without disrupting the scroll
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Reels In-Stream Ads
Reels In-Stream Ads 2
Zillow
Feed dashboard
An internal tool for Zillow account managers to manage builder accounts and keep Builder Dashboard data accurate.
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Feed dashboard
Private Client
sKratch
Peer-to-peer lending app for starting, recording, and managing loans — with clear repayment tracking along the way.
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sKratch overview
sKratch

The design lifecycle,
AI at every layer

Learn & iterate
Claude skills
Ship & fix
VSCode
Engineering handoff
Design claw + Figma
Alignment & buy-in
Leadership + XFN + Manus
Rapid prototype
Cursor · Xcode
Concept generation
Claude
Define problem
Claude + Human
Data & research
Data scientists + UXR + Claude

Design as
connective tissue

Data scientists
Signals before sketches
Data first, concepts second. Behavioral signals define the problem before I touch a frame.
Researchers
The why behind the what
Data shows what users do. Research explains why. Both keep assumptions in check.
Engineers & PMs
Tight loops, no surprises
Code prototypes mean engineers see real builds. PMs are in from day one, not at handoff.