There are a lot of information sales reps need and a lot of actions they have to take to complete an order. We want to provide the information and tools they need but not overcrowd the UI.
01
The problem


02
Ideation
Explored layout and workflow options to balance information density with clarity.


03
The solution
Since the tasks are tied to locations, we provided a map focused on zip codes to help sales reps visualize who they are talking to. We provided the information they needed each step of the way to reduce cognitive load.

