StyleSpotter

UX + Visual Design

StyleSpotter is a cross-platform e-commerce app that provides a one-stop shopping experience.

Project Type

Ecommerce (iOS + Web)

Goals

We want to provide a one-stop shopping experience for savvy online shoppers and keep them engaged by offering unique experiences.

Empathize & Define

We interviewed some fashion bloggers to get a general idea of shopping online and what they expect from a shopping app.

Market Research

We looked at some competitors and learned how their products work and their features.

Ideation

Challenges & Solutions

The challenge was keeping users engaged and coming back to the app. We need to provide services that other competitors don't have. After research, we decided to focus on three aspects:

  • Powful, consistent, and easy to use filters
  • Easy access to deals and coupons
  • Personalized styles and collections
    • Consistent filters
    Deals & coupons
    Personalization

    Design

    Consistency is critical for cohesive experiences across devices. I used consistent colors, icons, and indicators across all platforms.

    Web
    iPad
    iPhone

    Iteration

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