A responsive website for Hard Rock's anual music event.
Project Type
Event website
Challenges
Hard Rock is a well-established brand with rigorous brand guidelines. The challenge is balancing brand guidelines with usability and accessibility guidelines.
Solutions
The event's timeline is crucial for creating a cohesive experience. I combined user flow with the timeline to have a better understanding.
I used a bold, loud, expressive style throughout the site to comply with the brand guidelines. It also keeps the visual hierarchy clear. Use strong typography to drive attention.